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Wealth Management / Meet our Team / Johnny Horak
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Johnny Horak Associate Financial Advisor

Johnny Horak is an Associate Financial Advisor with Nicolet Wealth Management. Johnny grew up in Appleton, Wisconsin, and graduated from the University of Wisconsin–Madison with a degree in Economics. During his time at UW–Madison, he worked for the Wisconsin Badger football team, where he learned valuable lessons in operations and leadership; skills that continue to shape his process‑driven approach and his ability to support clients and team members effectively.

Johnny holds Series 7 and Series 66 registrations, as well as his Life and Health Insurance licenses. In his free time, Johnny enjoys spending time up north, playing golf and tennis, fishing, and being with family and friends.

Investment and insurance products are subject to risks, including possible loss of principal, and are:
• NOT FDIC insured  • NOT insured by any federal government agency
• NEITHER deposits or other obligations of, NOR guaranteed by, Nicolet National Bank or any of its affiliates.

Nicolet Advisory Services, LLC, is an investment adviser, registered with the U.S. Securities and Exchange Commission, and an affiliate of Nicolet National Bank.

Advisory services offered through Nicolet Advisory Services, LLC, a Registered Investment Advisor. Securities and insurance products offered through Private Client Services ("PCS"), member FINRA/SIPC. PCS is not affiliated with Nicolet National Bank, Nicolet Wealth Management or Nicolet Advisory Services.

Trust and retirement plan level services offered through Nicolet National Bank, a national bank with trust powers.

Past market activity is not indicative of future results, and changes in any assumptions may have a material effect on projected outcomes. Investing in securities entails risk, and the potential for losing money always exists when investing in securities. Asset allocation, rebalancing, and asset diversification will not ensure account protection in a declining market, and cannot be relied upon to enhance gains in a rising market.

Neither Nicolet Advisory Services nor its affiliates offer tax or legal advice. Investors should consult with their legal and tax professionals before making investment decisions.