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Non-deposit products: Are not FDIC insured; Are not deposits; May lose value.
Wealth Management / Meet our Team / Chad Terry
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Chad Terry CFP®, APMA®, MSFS VP Financial Advisor

Chad brings more than 25 years of experience in financial services to his role at Nicolet Wealth, including time spent serving as a C-suite executive. Having been on the leadership side of complex business decisions, he understands firsthand the challenges executives, business owners, and families face when managing both personal and financial priorities. He applies that real-world executive perspective alongside traditional financial advisory services such as investment planning, risk management, and long-term financial planning.


Clients appreciate Chad’s thoughtful, straightforward approach and his ability to connect big-picture strategy with day-to-day financial decisions. He works closely with clients to align their wealth strategies with their goals—whether that means planning for the future, navigating change, or making confident decisions during uncertain markets.


Chad lives in West Des Moines and is the proud parent of two children. Outside of work, he values time with family and staying connected to his community—bringing the same care and commitment to his client relationships.

Investment and insurance products are subject to risks, including possible loss of principal, and are:
• NOT FDIC insured  • NOT insured by any federal government agency
• NEITHER deposits or other obligations of, NOR guaranteed by, Nicolet National Bank or any of its affiliates.

Nicolet Advisory Services, LLC, is an investment adviser, registered with the U.S. Securities and Exchange Commission, and an affiliate of Nicolet National Bank.

Advisory services offered through Nicolet Advisory Services, LLC, a Registered Investment Advisor. Securities and insurance products offered through Private Client Services ("PCS"), member FINRA/SIPC. PCS is not affiliated with Nicolet National Bank, Nicolet Wealth Management or Nicolet Advisory Services.

Trust and retirement plan level services offered through Nicolet National Bank, a national bank with trust powers.

Past market activity is not indicative of future results, and changes in any assumptions may have a material effect on projected outcomes. Investing in securities entails risk, and the potential for losing money always exists when investing in securities. Asset allocation, rebalancing, and asset diversification will not ensure account protection in a declining market, and cannot be relied upon to enhance gains in a rising market.

Neither Nicolet Advisory Services nor its affiliates offer tax or legal advice. Investors should consult with their legal and tax professionals before making investment decisions.