The complete article from iFinance can be found at www.kaseyskala.com.
Winners of 2009
January 5, 2010
I’ve discussed what I believe will be a few trends in 2010, so let’s now discuss a few brands that made an impact in 2009.
There’s a reason why Nicolet National Bank was one of the first businesses interviewed on iFinance – they get the value of social media. Nicolet National Bank has truly opened itself (The Vault) to its customers and community. Add to that a CEO who actually picks up his phone and makes himself available for all team members and customers – that’s a recipe for success. When the economy begin to tank, Nicolet National Bank opened itself up and went straight to the source – the community – to find out how they can be a beneficial resource. As a result, the bank thrives on transparency. This is type of open communication and leadership financial institutions need.
CME Group, American Express, USAA, Ernst & Young, and Cisco were also discussed in the full article.